March 22, 2010
The best approach to on-boarding an Enterprise 2.0 collaboration solution is to define a clear objective or a specific team and set up a pilot study. Just turning the technology on is rarely enough. Enterprise 2.0 is a behavior and culture change; people need guidance and clarity to start. From there, it will spread as people find value in collaboration. The biggest mistake companies make is turning it on without a game plan in place.
Here are some basic guidelines for success:
Step 1. Start Small
Focus your pilot effort to achieve success and create evangelists. Changing behavior is not simple. Where are your communication or collaboration pain points? Addressing a specific issue or solving a specific problem will help focus usage and adoption.
Step 2. Identify a clear objective, opportunity and/or pilot team.
- Are you looking to increase communication and collaboration with a specific team or for a specific project?
- Are you looking to increase networking and knowledge sharing on a broader level; across work groups?
- Are you looking to better harness and focus collective intelligence?
- Are you looking to engage employees more fully in a specific problem, process or goal?