The best approach to on-boarding an Enterprise 2.0 collaboration solution is to define a clear objective or a specific team and set up a pilot study.  Just turning the technology on is rarely enough.  Enterprise 2.0 is a behavior and culture change; people need guidance and clarity to start. From there, it will spread as people find value in collaboration.  The biggest mistake companies make is turning it on without a game plan in place.

Here are some basic guidelines for success:

Step 1.  Start Small

Focus your pilot effort to achieve success and create evangelists.  Changing behavior is not simple. Where are your communication or collaboration pain points?  Addressing a specific issue or solving a specific problem will help focus usage and adoption.

Step 2.  Identify a clear objective, opportunity and/or pilot team.

• Are you looking to increase communication and collaboration with a specific team or for a specific project?
• Are you looking to increase networking and knowledge sharing on a broader level; across work groups?
• Are you looking to better harness and focus collective intelligence?
• Are you looking to engage employees more fully in a specific problem, process or goal?

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